A value proposition is a statement that communicates the specific benefit that grantees offer to their target audience. It helps organizations to answer the question from funders, partners, and other audience segments, “What’s in it for me?”
Value propositions highlight grantees’ unique approach and expertise, showcase their track record of making an impact in the community, articulate goal alignment with potential partners, and support a clear call to action. This call to action could include funding, referrals, research, or other resources from partners.
The activities below will help grantees practice foundational skills and take the necessary steps to craft their respective value propositions.
- Part 1: Grow Your Impact By Understanding Your Community
- Activity 1: Assess Your Community’s Needs
- Activity 2: Understand Your Program’s Policy Context
- Activity 3: Evaluate Potential Partners
- Part 2: Leverage Data to Support Sustainability
- Activity 1: Collecting and Leveraging Common Outcomes Data
- Activity 2: Identifying and Filling Gaps in Your Value Proposition
- Activity 3: Use Data to Tell a Compelling Story
- Part 3: Make an Economic Case for Funding and Support
- Activity 1: Think Like An Economist
- Part 4: Make a Strong Value Proposition
- Activity 1: Target Audiences and Develop Tailored Messages
- Activity 2: Tell Stories with a Purpose
- Activity 3: Craft Content for a Marketing Funnel
Leave A Comment