• Social media can help your organization engage community members and connect with other organizations offering similar or different services that might lead to future partnerships.
  • Be thoughtful when using social media. If your target audience does not use social media, then find a platform they are more comfortable with such as newsletters, radio ads, etc. Facebook and NextDoor may be more effective than other social media apps. Word of mouth is also an effective recruitment and marketing tool.
  • Consider the use of Facebook Dynamic Search Ads, a type of advertising feature offered by Google Ads. Dynamic Search Ads are generated dynamically by Google based on the content of your website. This method decreases the need for creation of individual ads.
  • Consider social media platforms like TikTok and Instagram/Threads to reach a younger demographic. This is especially helpful for volunteer recruitment.
  • Click the link to a see a sample social media toolkit for examples and tips on how to generate social media posts for your volunteer nonmedical assistance program: Sample Social Media Toolkit