• Word of mouth is the best marketing tool. Ask your volunteers to share their experiences with someone outside the organization, they often can find volunteers for you.
  • Market all your programs at community recruitment events. This demonstrates the variety of volunteer opportunities that may interest potential recruits.
  • Develop talking points for your entire organization and volunteers to ensure that everyone is communicating with community members and organizations consistently and conveying an accurate message.
  • You may have volunteers connected with community or campus membership groups. Give volunteers materials and talking points they can share with other group members that may be interested in volunteering. Talking points should include next steps with contact information if an individual is interested in learning more about the program or volunteering.
  • Community events are opportunities for volunteer and participant recruitment. Maintaining a calendar of events for the communities you wish to serve will help in implementing your recruitment strategy. This job could be delegated to volunteer or a volunteer coordinator.
  • Utilization of shared space is a good opportunity to build partnerships and facilitate collaboration with community organizations.